Why It is Important for Dentists to Have a Strong Online Presence

Whether you have an established practice or are starting a new venture, marketing is important. In the past, this was conducted by word of mouth or perhaps printed marketing information. However, this is no longer enough for the content-hungry and time-restricted consumers. The way your dental practice needs to make an impression is through concise and captivating digital marketing.

Without digital marketing, it is difficult for dental practices to flourish. A steady flow of customers is vital, and the best way to achieve this is via the internet; making it easier for customers to find you and to showcase your skills, services and explain what makes your dental practice unique.

So, what digital marketing services do you need to consider?

Four key services to help your dental practice

Advertising

Traditional outbound marketing services are no longer effective. Instead, the services that drive success are campaigns through Google AdWords or social media advertising. It is these outreach methods that can convert viewers into customers and extend your audience base.

With digital advertising, you can capture data and understand your return on investment. What’s more, as opposed to traditional methods, you can utilize your knowledge of your target market to refine your advertising. Methods such as geo-targeting work wonders in zoning in on prospective customers located near your dental clinic.

SEO

Google receives in an average month over 100 billion searches, and over 90% of people will only look at the first page of search results. Unsurprisingly, (if you consider your own search behaviour) less than 10% of individuals advance to the second page.  With this in mind, it is paramount that your dental practice is showcased on the first page of listings.

To achieve a first-page listing, it is a long project and requires a great deal of maintenance and commitment as SEO algorithms regularly change. It is clear that websites not only need to consider their long-chain keywords but be accommodating for local and voice search too.

Website

Having a well-designed website that follows your brand is crucial for dental practices. It is the first place your customers will look for information and with that in mind, it needs to showcase your business in the best light possible.

Social Media

Did you know that 76% of Facebook users scroll through their feed to find interesting content? With this in mind, wouldn’t it be great for your business if it was your content the users are seeking? The social media site has around 18 million users in Canada and 214 million users in US, so your business has the potential to reach a huge audience.

Social media channels are a great way to boost your brand and connect with your audience, so you do not just attract customers, you attract brand ambassadors and promoters. These are the people who will not only support your work, but they will share it too, creating a wider audience pool and boost your reputation and grow your business.

As with any marketing service, focusing on one aspect is not enough and the most successful businesses are the ones that seamlessly blend a range of digital marketing techniques, while still maintaining a cohesive brand image.

If your dental practice needs a digital marketing makeover, then why not get in touch with the team at Online Marketer? We offer friendly and comprehensive advice to help your business hit the mark.