Why digital marketers should react to Google’s meta description update?

Google has confirmed that it changes the description length of search results. The meta description is one of the features that most of the SEO specialists ignore because it is not that important as meta title or URL structure. Now with longer descriptions, marketers, and SEOs can add more value by being creative about what they include there.

The Meta description is the text below the URL of the search results.

What does this mean for SEO?

It’s a great opportunity to include a compelling copy which provides more information and helps users to make better decisions. Also, more characters mean more keywords and flexibility. This can help to increase the click-through-rate and increase the chance to communicate complex message whenever there is a need to.

Why is it a good idea to update your meta description ASAP?

As this update started to affect actual search results starting from December it is a good idea to quickly respond to the change and get ahead of the competition. End of the year is passive in terms of changes but active in terms of sales and online shopping. If your business plans to capitalize on holiday season it is a good idea to work on your current meta descriptions and move one step forward with your SEO.